Monday, April 27, 2015




                    Please tell us a little bit about your background;
I originally went into business coaching because I received and still do receive great joy and honour to help people achieve a goal they might not have thought possible. Throughout my years as a business coach I have seen the potential growth in my clients and their businesses, which they can usually never see themselves. I receive enormous pleasure in helping my clients achieve happiness in their lives, whatever that means to them. 

                    Have you always wanted to run your own business or did you aspire to be/do something else when you were younger?
Running my own business was not something I wanted to do when I was younger.
                          Please tell us a little bit about your business;
Coaching may mean giving one client a hug and for another, it may mean pushing them just that little bit further than they thought possible. I provide every single business coaching client with a fair and honest perspective on their situation. Some clients can be so focused on how they feel at that moment in time; they forget to look at the bigger picture. One on One business coaching is best suited to businesses that have been established for at least four years and have a team of five. However we are happy to discuss your individual situation and what sort of return on investment you can expect to get from coaching.

                    How many other positions have you had prior to your business?

          Two other positions. My husband and I ran an office equipment business, where I did all the finance side of things and previous to that I ran an employment agency for the Australia Medical Association. 

                    Please describe your role in your business, what this entails etc;
I  will assist you with the strategic design and implementation of material in the following areas; One on One Business mentoring, Time Management – Assessing your role in the business, implementing delegation strategies and developing a default diary. Systems – Development of a company operations manual that includes flowcharts, checklists, scripts and ‘how to’ instructions. Recruitment, Team Building, Financial Reporting. Sales and Marketing – Strategies on Lead Generation, Conversion Rate, Average Dollar Sale, Numbers of Transactions in a year and Profit Margins will be introduced and modified to your business’ requirements. Owner Motivation – Leadership is what our team is looking for and it’s for this reason that the business owner needs to hone in on their level of enthusiasm and skill. About everything else, I will ensure that you are on track to achieving your goals.

                    Do you work from a home office or a rented office?
Rented office, (9/17 Foley St in Balcatta)

                    Do you have any staff?
Yes, one Marketing Admin Assistant

                      Can you briefly describe your working day?

         Tuesday, Wednesday, Thursdays are spent coaching. Mondays are left for working in the business and Fridays are left for working on the business and further education.

                    What are your strengths and weaknesses in relation to running your own business?

         My strengths are that I have been a small business owner for twenty five years and that I have been coaching people since I was fifteen, in either a business or sporting role. Weakness is as I am a small practise with myself and one other person I find I have limited resources and can’t help as many people as I would like to. 

                      Who and/or what are your inspirations?

      My inspirations come from people who grow through their challenges. My inspirations are from some of the best leaders like Gandhi, Mother Teresa.

                      Do you travel at all for your business?  Please tell us about that;

        Yes, ActionCOACH holds annual conferences for its team, usually on the Gold Coast.

                   Where do you hope your business will be in ten years’ time?
I hope I will be retired and financially free so that I coach people purely on a philanthropic basis. So that money is not involved. 

                    What are your short and long term goals?

          My short term goals are to make a huge impact on each one of my clients' business and life and give them a good return on investment of their time and money that they spend with me. Long term goals are to open a health, wealth and happiness centre for coaching, helping people with their business health, as well as their physical and mental health. I place significant values on the fact that, if you don’t have your health, you can’t run a business.

Suzzanne competing in the ITU World Triathlon Series - London 2014

                   How long have you actually had your own business?

          ActionCOACH five years, previous business fifteen years. 

                   What are you passionate about?

           Helping people reach their potential.

                        What are your values?

           Love, Health, Family, Honesty and Trust. 

                  What do you enjoy doing in your ‘spare’ time?

         Swimming, cycling, running, competing in triathlons, playing the piano and spending time with my family.

                  Have you managed to build up a solid clientele base?

           I have many clients that have worked with me for a number of years. 

                   Do you belong to any professional groups?

        I am a member of the ICF (International Coaching Federation.) I am an ambassador for Opportunity International and also an ambassador for BNI.

       Did you have to overcome any/many challenges/hurdles along your professional road?

     I overcame a life threatening disease at thirty three which involved six major general anaesthetics and living with a colostomy bag. I have also been happily married to David Laidlaw since 1985 with two beautiful children. Not long after we got married, I saved David’s life by pulling him from a burning house and supporting him through years of pain, skin graft operations and rehabilitation.

                Do you have any advice for other aspiring business-women?  Any words of wisdom to share?

       I would recommend as much time as you can in learning about business and learning what you want to achieve. Getting a good plan together is vital and some good mentors to help you through these goals.

               Is there anything further that YOU would like to add, to share with the world?

          Life throws us many challenges, the sooner we face them head on and learn how to overcome them, the quicker we grow and develop as a person to be able to handle further challenges that come our way. 


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